Beverage Trends of Yesterday… Today… & Tomorrow!!!

All those old fashioned Whisky with soda, Rum & cola days are now taking back seat due to monotony in style and making of these drinks don’t you think so… Cocktails being served in same age old glassware with non edible fancy garnishes may become history in the coming years. Isn’t it so…

Now it’s a time for cocktail shots, test tube cocktails, etc. Finally some fascinating and exciting job for beverage manufacturers and beverage trend setters. Markets worldwide are being shaped by the “health & wellness” megatrend. This includes the beverage sector, where growing consumer demands for health-promoting products have had a major impact on manufacturers’ product line policy.

Innovations that are successful today meet the following requirements:


More consumption - Low Calorie

For an increasing number of consumers, healthy nutrition is a major concern. The calorie content of foods and beverages is therefore of particular focus. Daily menus should not only be balanced, but as "light" as possible. The food industry is faced with the challenge of developing products that taste like they are sweetened with sugar, but have considerably fewer calories. Cocktails with spices and condiments will burn the calories of the drink as well as balance the taste of the drink. Spicy cocktails will enable the customers to drink more and more with low calorie intake.


Sweetness from Fruits

As part of a balanced diet, consumers are increasingly demanding products sweetened with the natural sweetness of fruits, rather than refined sugar or artificial sweeteners. Natural sweetener is being used more and more frequently in still fruit juice and near water drinks, categories in which manufacturers are concerned about the naturalness of their product.

The labels on products containing natural fruit sweeteners often carry claims such as “No added sugar”, “Sweetened with fruit extracts”, or “Fruit-sweetened”. Many consumers prefer natural fruit sweeteners because they are produced using a purely natural process, without any chemical or enzymatic additives. Fresh fruit juices and vegetable purees will not only add the taste, will also contribute the refreshing and nourishing character to the beverage.
Fruit Portions

Fruit portions are redefining the way people enjoy fruit. This healthy, drinkable format ranges from the classic fruit smoothie to fruit “shots” in small servings. A definitive factor is the concept of being able to consume the minimum daily intake of 400g (five portions) of fruit and vegetables, as recommended by international nutritionists, in a practical, drinkable format. This approach is supported by numerous, international “5 a day” campaigns, some of which are coordinated governmentally.

These fruit portions concepts have a prime market position, and are based mainly on pure, natural ingredients such as selected juices (not from concentrate), fruit purees or fruit pieces, which are made into tasty, high-quality drinks with no added preservatives or sugar. Smoothies contain 100% fruit, and fruit shots in small portions are often more highly concentrated.
Fruit Portions

Fruit portions are redefining the way people enjoy fruit. This healthy, drinkable format ranges from the classic fruit smoothie to fruit “shots” in small servings. A definitive factor is the concept of being able to consume the minimum daily intake of 400g (five portions) of fruit and vegetables, as recommended by international nutritionists, in a practical, drinkable format. This approach is supported by numerous, international “5 a day” campaigns, some of which are coordinated governmentally.

These fruit portions concepts have a prime market position, and are based mainly on pure, natural ingredients such as selected juices (not from concentrate), fruit purees or fruit pieces, which are made into tasty, high-quality drinks with no added preservatives or sugar. Smoothies contain 100% fruit, and fruit shots in small portions are often more highly concentrated.