Let the Memories Begin with New Disney Parks Campaign

Disney Parks announced their newest campaign, Let the Memories Begin. For the first time, Disney Parks features the home video and snapshots of real Guests in television ads and other marketing communications. The campaign allows an audience of millions to share in true-life, heartfelt moments.

And, beginning in 2011, guest could appear in a nightly spectacular when photos of the magical memories they made in the park during the day are projected that night onto Cinderella Castle or "it's a small world." This groundbreaking new experience celebrates the thousands of family vacation memories that are created in Disney theme parks every day.