Direct Flights from Frankfurt Bringing More German Tourists to Orlando

The Orlando Convention and Visitors Bureau and the local community recently hosted the European Championship sliding competition, capitalizing on the growing visitation from the German market to Orlando. Since Lufthansa began new nonstop service to Frankfurt in October 2007, the Orlando CVB has been promoting the area through a consumer advertising campaign with Lufthansa, trade activities, as well as through a variety of promotions and public relations initiatives. Beginning in October of this year, Lufthansa will be increasing their service to provide daily flights between Frankfurt and Orlando.
German newspaper, Bild am Sonntag, teamed up with tour operator, Neckermann Reisen, to bring the final of their European Championship sliding competition to Orlando April 25-28. The 200 participants traveled to Orlando for a competition that took place at AquaticaTM – SeaWorld's Waterpark on April 25. The sliding participants were divided by weight groups and were cheered on by accompanied family members. The participant who came in 1st place received a travel voucher worth € 10,000 (more than $15,500 U.S. Dollars). The visitors also enjoyed admission to SeaWorld® Orlando and complimentary breakfast, lunch and dinner from several local Orlando CVB members.